Blog ranking plays a very important role in today’s digital world. No matter what the niche, any company that wants to compete in the digital era needs to discover ways to improve their online exposure. This oftentimes leaves business owners wondering how to improve Google search results for their company. Search engine optimization (or SEO) is one of the best and popular ways to improve it.
By optimizing your blog for search engines like Google, you can work to expand your reach and drive more relevant traffic to your site. Getting you a step closer to solving your wonders of how to improve Google search results for your company.
SEO is not a quick or short-term technique. It takes time and consistent effort. But the payoff is significant for those who are persistent to reach more potential customers online.
That means that if you want to learn how to improve Google search rankings for your business, you’re going to have to work at it.
Below, we’ve put together a guide that includes 8 things you need to know to improve your blog ranking.
1. Keyword Optimization
Keyword search optimization is a critical step in the initial stages of search engine marketing, for both paid and organic search. While not being important as they used to be, if you do a bad job of selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.
The most important places to use your keywords and phrases are in your:
The first and most basic way to optimize for your keyword is to include it in the title. The top results include this word in the title, and the best-performing pages have it at the very beginning. The closer you place it to the beginning of the heading, the more likely it is to rank high in Google’s results.
URL (e.g., www.yourdomain.com/your-keywords-here)
Make your URL keyword-rich and readable. Take advantage of how Google and its users view your URL and make your URLs stand out.
Header tags (H2, H3, etc.)
The best articles are divided up into different sections under specific headings. In HTML, these are known as H2 or H3 headings (H1 headings are reserved for the title of your article).To show Google that your article covers the keyword you’ve included, make sure to list this phrase in your subheadings.
Alt image tags and image captions (where relevant)
Before you upload an image, change the filename to a keyword that’s relevant to your content. For alt text, just write a brief description that explains what the image is in relation to your article. This is easy to add in the WordPress image upload tool.
Throughout your content
While keyword stuffing is an old SEO ‘black hat’ technique that is not recommended, you should definitely include the keyword a few times in your blog. Do this while focusing on creating useful, information-rich content that uses keywords appropriately and in context. However, if there’s a natural opportunity to include the keyword, maximize it!
2. Use LSI keywords
A more advanced technique for getting your articles to rank well in Google is using Latent Semantic Indexing (LSI) keywords.
These are related terms that Google uses to determine the quality and breadth of the content you’ve written. Just like your keywords, feel free to include your LSI terms:
In your title tag
In image alt text
As an H2 or H3 subheader
In your H1
In the content itself
To find these LSI keywords:
Google Autocomplete – Pay attention to the bold words that are suggested to you when you search for the keyword on Google.
“Search related to…” – look at the bottom of the search results.
3. Write a compelling meta description
If you don’t provide a description for Google, it will show a random snippet of your article. Usually, this isn’t the kind of message you want to deliver to potential readers. Instead, you should create a custom phrase that shows up in the results.
Meta description checklist
Keywords: Make sure your most important keywords for the webpage show up in the meta description. Often search engines will highlight in bold where it finds the searchers query in your snippet.
Create a legible, readable copy: this is necessary. Keyword stuffing your meta description is bad and it doesn’t help the searcher as they’ll assume your result leads to a spammy website. Make sure your description reads like a normal, human-written sentence.
Advertise your blog using your meta description: make it as compelling and as relevant as possible. The description MUST match the content on the page, but you should also make it as appealing as possible.
Length: a meta description should be no longer than 135 – 160 characters long. Any longer and search engines will chop the end off, so make sure any important keywords are nearer the front.
Avoid duplicating meta descriptions: As with title tags, the meta descriptions must be written uniquely for every page. Google may penalize you for mass duplicating your meta descriptions.
Consider using high-quality snippets: by using schema markup you can add elements to the snippets to increase their appeal. For instance: star ratings, customer ratings, product information, etc.
4. Content Optimization
Content — not only is it king, but it’s the building block for a traffic-attracting website that keeps visitors coming back for more. Moreover, the best content that will attract consistent traffic to your website is beneficial, informational, and fulfills the user’s search intent.
Increase in length. It’s no secret that Google rewards in-depth content. Despite the advice you’ve probably heard about blog readers wanting brief information, the truth is that the best-ranking articles in SEO have long quality content.
Improve readability While Google values length, it also ranks content by how easy your content is to read. This, of course, varies by industry. If you have a B2B medical website selling complex instruments to physicians, you shouldn’t simplify your content for your readers. But if you’re using complicated jargon that isn’t necessary for the industry or topic you’re writing about, it’s time to make things easier to read.
Update frequently Without a doubt, the world is constantly changing, and Google wants to present its users with the most updated content possible to reflect this. To improve your article’s results in Google, you should update them frequently. This doesn’t have to be a difficult process. All you need to do is make a few updates to the WordPress post, and Google will recognize the changes. Because it’s been recently updated, though, Google will see that as recent content. This is a great way to keep your content fresh without making constant changes to your articles.
5. Fix Your Layout
Even if your content is top-notch, your blog ranking could still be on the last page of Google results because of your website’s layout.
Make it mobile-friendly. Clearly mobile is here to stay, and it will only affect your ranking more and more as the months and years go on. In other words, a poor mobile experience will hurt you, even if your desktop version works flawlessly.
Make it quick to load. The slower your site is, the less likely it is to appear in Google’s results. Even shaving off a second of page-load speed will boost your authority and drive more traffic to your page. Even a fraction of a second makes a difference!
Ensure that you’re using valid CSS and HTML. Google likes sites that follow the conventions of CSS and HTML. If your site is breaking the rules of these web frameworks, you’ll probably get penalized.
If you don’t know anything about the technical side of your blog, a developer can definitely make these changes for you quickly and without too much expense.
6. Link Improvement
The of the last steps to getting your blog ranking in Google is to build links to that post. While most business owners spend time acquiring links to their home page and other high-value pages, many forget to build links to specific posts.
Getting these very targeted links can be difficult unless your blog posts are extremely useful, practical and/or unique. However, as mentioned above, if you create “link-worthy” content, you stand the best chance of naturally accumulating links from other blogs and companies.
Do more internal linking The easiest and simplest way to improve the links to your articles is to do it internally. While it’s difficult to convince others to link to your content, you can do it for free on your own website!
Fix broken links While links are great for the user experience on your site and boost your SEO rankings, broken links do just the opposite! If you have links that used to point to a great page that no longer exists, you should fix them as soon as possible.
7. Social media promotion
Unfortunately, most content never gets much traction online. One reason may be that many business owners don’t have a plan in place for promoting and distributing their blog posts and improve their blog ranking.
One of the best ways to get your posts seen is to share them on social media. Assuming you’ve already built up your audience on various platforms, you should be sharing your posts with your own fans and followers. If you don’t yet have an audience, you can invest in some inexpensive social ads to get more click-throughs and to build your follower base.
Include social sharing buttons. With the advent of social media, more and more people want to be able to share your content with their friends and others on their favorite social media channels. One of the easiest ways to do this is by adding a plugin that shows social sharing buttons on the side of every blog article you write.
Use different types of media. If you aren’t including other types of media in your blog articles, you should be. You may use video, audio, pictures, and even special types of content. This is a helpful resource that increases Google rankings, builds a lot of backlinks, and will even generate ongoing traffic.
Anytime someone needs to calculate this number, he or she will return to the site, showing Google that it’s a source of valuable content and deserves a higher ranking.
The advantage of multilingual SEO is that you can quickly create content for other languages without having to spend resources and time to create new, original content. In addition to this, translating your existing content into multiple languages can be an easy way to significantly increase website traffic and get more customers.
You already know what your best assets are. You’re just making those accessible to people who speak other languages.
Blog Ranking: Conclusions
If you want your blog ranking to be higher on search engines such as Google, you will need to exert some effort and work to make it happen.
By using the strategies listed in this article, you can absolutely make massive search engine optimization.
These techniques will increase the amount of traffic on your site and skyrocket your ranking. These will lead to more sales, revenue, and profit.
Rowena is an ambassador at Delesign. She provides customer support and represents Delesign online. Outside of work, she likes traveling, reading books, playing string instruments and searching for the best memes on the internet.